Common Stocks and Uncommon Profits

by Philip A. Fisher Amazon.com


“Common Stocks and Uncommon Profits” by Philip Fisher is a seminal work in the field of value investing. Here are ten key takeaways from the book:

  1. Invest in Quality Companies: Fisher advocates for investing in high-quality companies with strong management teams, innovative products or services, and a competitive edge in their industry.
  2. Focus on Long-Term Growth: He emphasizes the importance of focusing on the long-term growth prospects of a company rather than short-term fluctuations in stock prices.
  3. Do Thorough Research: Fisher suggests that investors should conduct extensive research into the companies they are considering investing in, including studying their financials, management team, products/services, and competitive positioning.
  4. Understand the Business: Investors should strive to deeply understand the businesses they are investing in, including their industry dynamics, competitive landscape, and growth potential.
  5. Management Quality Matters: Fisher places a strong emphasis on the quality of a company’s management team, believing that skilled and ethical management is crucial to a company’s long-term success.
  6. Look for a Competitive Advantage: He advises investors to seek out companies with a sustainable competitive advantage, such as strong brand recognition, proprietary technology, or a dominant market position.
  7. Invest for the Long Term: Fisher advocates for a long-term investment horizon, believing that successful investing requires patience and the willingness to hold onto quality companies through market fluctuations.
  8. Diversification is Key: While Fisher emphasizes the importance of thorough research and focusing on a few high-quality companies, he also recommends diversifying your investment portfolio to spread risk.
  9. Be Patient and Disciplined: Successful investing requires patience, discipline, and the ability to stay focused on your investment strategy even during periods of market volatility.
  10. Don’t Overlook Small Caps: Fisher believed that smaller companies often offer greater growth potential than larger, more established companies, provided they have strong fundamentals and are well-managed.

Overall, “Common Stocks and Uncommon Profits” provides valuable insights into the principles and strategies of successful investing, with a focus on identifying high-quality companies with long-term growth potential.

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